Strengthening Cross-Border Collaboration: HLB LER LUM CHEW MALAYSIA Visits Fellow HLB Member Firm in Guangzhou
On the left: Managing Partner Ji Zhengxiong 吉争雄, Audit Partner He Guoquan 何国铨 ("Ben He"), and Human Resources & Administration Director Huang Weiping 黄伟萍
On the right: Executive Director Alex Ler, Senior Partner Dato' Dr. Ler Cheng Chye and International Contact Partner John Ler
Strengthening Cross-Border Collaboration
On 20 March 2025, a delegation from HLB Ler Lum Chew Malaysia, led by our Founding Senior Partner Dato' Dr. Ler Cheng Chye, visited Guangdong Sinong Certified Public Accountants LLP ("Sinong") 广东司农, a member of HLB China, headquartered in Guangzhou, where we were warmly welcomed by Managing Partner Ji Zhengxiong 吉争雄, Audit Partner He Guoquan 何国铨 ("Ben He"), and Human Resources & Administration Director Huang Weiping 黄伟萍.
Exploring Cross-Border Synergies
Discussions focused on the diversity of our respective practices, industry trends, cross-border business collaborations, and talent acquisition strategies—laying a strong foundation for future cooperation.
A key highlight was the exchange of insights on assurance, insolvency, and restructuring practices in Malaysia and China. Our team shared an innovative approach to structured certification processes and dynamic stakeholder coordination in complex engagements. Meanwhile, the Sinong team emphasized localized solutions through risk-sharing mechanisms and government-enterprise collaboration platforms.
Strengthening Professional Ties
Our hosts also provided an in-depth overview of their firm’s history, core strengths, service offerings, and contributions to corporate social responsibility.
With the continued expansion of the Belt and Road Initiative and the increasing pace of Chinese enterprises expanding internationally, the demand for cross-border professional services has grown significantly. This meeting provided an opportunity to explore potential collaborations in cross-border auditing, tax compliance, and insolvency & restructuring—bridging expertise across regions to better support international clients.
Looking Ahead
This visit not only reinforced the ties between HLB member firms but also fostered greater resource sharing between the accounting industries of Malaysia and China. We look forward to deepening our collaboration and delivering high-quality, efficient professional services to support businesses in their global ambitions.
#HLBLerLumChew #HLBInternational #HLBChina #CrossBorderCollaboration
Introduction to Guangdong Sinong Certified Public Accountants LLP
Guangdong Sinong Certified Public Accountants LLP (“Sinong”) was established in 2020 and is headquartered in Guangzhou. It is a member firm of HLB International in Mainland China and the sole HLB member firm in South China. Sinong also operates branch offices in Dongguan, Suzhou, Foshan, Shanxi, Fujian, and Shenzhen, as well as Sinong Hong Kong CPA in Hong Kong.
Committed to excellence and deep professional expertise, Sinong provides high-level accounting services, including securities auditing, advanced tax advisory, and management consulting, helping clients build a strong foundation for long-term value growth. Backed by solid professional capabilities and a strong reputation, Sinong has achieved significant recognition:
Ranked 68th in the 2023 National CPA Firm Comprehensive Evaluation in China
Ranked 14th in Guangdong Province and 9th in Guangzhou in the 2024 CPA Firm Comprehensive Evaluation
With its growing brand presence and influence, Sinong continues to elevate its standing in the industry.
广东司农会计师事务所介绍
广东司农会计师事务所（特殊普通合伙）（以下简称：司农）成立于2020年，总部位于广州，是HLB浩信国际会计网络中国大陆成员所之一，也是华南区唯一成员所。目前，设有东莞、苏州、佛山、山西、福建、深圳分所等，同时在香港设立了司农香港会计师事务所。
司农秉持卓越品质，笃行专业深耕之路，致力于为广大客户提供证券审计、高端税务、管理咨询等高端会计服务，助力客户筑牢长效价值增长根基。凭借着扎实的专业能力与良好的口碑，司农在2023年度全国会计师事务所综合评价中，排名提升至第68位；在2024年广东省和广州市的会计师事务所综合评价中，分别上升至第14位、第9位，司农品牌知名度和影响力持续攀升。
